Doors - Networking

• Guests enter through the HD Video Tunnel
• Networking and musical entertainment

Intro

• Welcoming Remarks: Team Box of Rain
• Introduction of emcee, Juliette Powell

Keynote 1: The Mobile Event

Gary Schwartz - CEO, Impact Mobile, President, Mobile Entertainment Forum, Chairman of the US Digital Advertising Division of the IAB The mobile device's growing importance at live events:

• Interactive tools for live events
• Mobile as a targeted advertising platform
• Activating a mobile campaign

Panel 1: Live Event 2.0 - Making Good Use of Social Tools

Oz Sultan, Moderator. Panelists: Tobin Schwaiger-Hastanan, Co-Founder, Cupid's Lab; Richard Stanton, CEO Bintro.com; Rich Johnson, KALEIDOSCOPE, A Unit of Interpublic Group; Lane Buschel, President, Seismk PR; Hugh McGrory, Box of Rain How can communities leverage social tools to promote their business, foster interactivity among their members, and create lasting, monetizable relationships?

• Bridging offline and real world relationships through social media
• Extending online connections through live events
• Throwing a great event and achieving business objectives
• Maintaining relationships after the event
• Using social networks and blogging to drive attendance
• Twitter - phenomenon or fad?

Lunch and Networking

Keynote 2: Making It Legal: Content Rights and More

Jean-Paul Ciardullo, Associate, Kramer Levin Naftalis & Frankel LLP To paper or not to paper? The essential documents you need.

• Covering your assets and protecting your IP
• Lock up your talent without alienating them
• Live streaming: nightmare or nirvana

Panel 2: The Mobile Device - Here, There and Everywhere

Serko Artinian, Moderator. Panelists: Drew Pitts, Impact Mobile; Matthew Snyder, CEO, ADO Technologies; Evan O'Neil, cceia.org, Twitter; Holger Mannweiler, CEO, match2blue; Gerard McNamee, Director of Operations, Webster Hall Mobile technology redefines the ways people connect before, during, and after events:

• Event-specific wireless applications
• The iPhone/mobile app revolution: text to screen, text to buy, and more
• Mobile uses in non-profit events
• Using Twitter feeds in live events
• A new model for networking
• Mobile photos and video sent directly to video screens

Musical Entertainment – Networking

Panel 3: Technology Adoption: When is Enough Enough?

Kobi Wu-Pasmore, Moderator. Panelists: Bobby Markowitz, VP Experiential Marketing, Earthquake Media; Anne Marie Principe, Affinity Projects LLC; Leonard Shostak, Box of Rain; Tom Dunkley, Founder GBH & Music Promoter

• How does technology improve the live event experience?
• What is the best way to adopt new technology for existing events?
• What are the barriers to integration?
• Integrating old and new paradigms

Networking

Panel 4: Beyond the Horizon - What's Coming, Eventually?

Dave Matthews: Panelists: Gennadiy Borisov, CTO, Alpha Media: Maxim Digital; Ben Kartzman, CEO, Spongecell; Alex English, DJ; Brian August, Box of Rain; Kevin Brail, Owner, Zeitbyte LLC

• How will technology continue to change live events?
• Will mainstream adoption of geolocation and near-field communication technologies create new revenue models?
• What sort of metrics are needed before advertisers commit significant dollars to interactive advertising?

Final Keynote: So I'm a Believer, What Do I Do Now?

Frank J. Ohlhorst, Executive Technology Editor, eWeek Channel Insider

Event Sponsors: