Experts Say Event Marketing Works
Here's a timely soundbite from the first entry in a new blog series on event marketing by Erik Hauser at The Big Fat Marketing Blog. "Research report after research report shows the effectiveness of event marketing as a stand alone mass channel when utilized as part of a comprehensive, fully integrated marketing campaign. Numerous studies have been conducted and showed the key consideration metric set that most brands feel is the most valuable is consistently moved more with live events than any other media. At a quick glance these key metrics include an increase in brand awareness, brand recall, purchase intent and lastly purchase. Event marketing time and time again proved itself and that’s the reason that it has finally emerged as a mass channel. "The question is obviously ‘why don’t more brands effectively utilize event marketing as a true mass channel, at the proper level/frequency, to achieve their optimal results on a larger scale?’" Read the whole article. More articles in the series.
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- Jean Gazis's blog
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