Event marketing is one of the best ways to make a strong and lasting brand impression. How can technology be used to enhance the user experience before, during, and after an event? How can event sponsors and advertisers engage an audience to fully deliver a memorable brand message? Whether a concert, conference, trade show, festival, business or building lobby, the experience that people take away from a live event is a combination of both physical presence and digital interaction. Box of Rain explores the frontier of video, mobile, SMS, RFID, social tools and web 2.0 technologies to enable live and virtual event participants to meaningfully interact.