Linger Cafe and Lounge and Box of Rain Present : Breakfast Brainstorming: Social Media WHY?

Box of Rain and the Spain–U.S. Chamber of Commerce present:

An Evening of Team Building and Networking for the Small Business

Please email info@boxofrain.com to be top priority for this. Your name email and phone you used in the registration process. The All Points West Work Exchange Team, offers a limited number of volunteer opportunities at various posts throughout the Festival site. Have you ever been behind the scenes at a major event? If you have, you know it's a world unlike any other! Meet people from all around the country that share your love for live music - and your energy to roll up your sleeves and chip in!

Here's a timely soundbite from the first entry in a new blog series on event marketing by Erik Hauser at The Big Fat Marketing Blog. "Research report after research report shows the effectiveness of event marketing as a stand alone mass channel when utilized as part of a comprehensive, fully integrated marketing campaign. Numerous studies have been conducted and showed the key consideration metric set that most brands feel is the most valuable is consistently moved more with live events than any other media. At a quick glance these key metrics include an increase in brand awareness, brand recall, purchase intent and lastly purchase. Event marketing time and time again proved itself and that’s the reason that it has finally emerged as a mass channel. "The question is obviously ‘why don’t more brands effectively utilize event marketing as a true mass channel, at the proper level/frequency, to achieve their optimal results on a larger scale?’" Read the whole article. More articles in the series.

What Is the Next Iteration of Live Events?

Can it be contained within 4 walls and confined to the bodies and minds of those who physically attend? Is it simply people on stage talking down at people on chairs? Is it a big-screen, graphic-laden, one-way projection of ideas? ... Or is it something else, something evolutionary?  

Event marketing is one of the best ways to make a strong and lasting brand impression. How can technology be used to enhance the user experience before, during, and after an event? How can event sponsors and advertisers engage an audience to fully deliver a memorable brand message? Whether a concert, conference, trade show, festival, business or building lobby, the experience that people take away from a live event is a combination of both physical presence and digital interaction.