Ask for advice, but do what you think is best.

The best way to have a good idea is to have lots of ideas.

I don't believe in comfort zones.

Dare not to be boring.

Value is the one business model that never fails.

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3 Key Questions to Identify Your Clients' Pain Points

Wed, 05/20/2015 - 22:28 -- Leonard Shostak

The best way to create a solid business offering is to provide real value that addresses actual customer challenges. In order to design such an offering, business owners need to connect with their ideal clients to clearly understand their problems. Asking the right questions is extremely important in identifying clients’ pain points and ways to address them. Here are 3 key questions to pinpoint your clients’ challenges.

3 Key Questions to Ask About Validating Your Business

Tue, 05/12/2015 - 22:02 -- Leonard Shostak

There are many entrepreneurs and business owners who start businesses based on an idea or passion they have. Quite often, they build a business around a product and/or service they strongly believe is needed, without validating their assumption with their potential customers. What makes this initial phase even more flawed is that most entrepreneurs don’t even know who their ideal customer is. Business owners and entrepreneurial individuals who are masters at what they do always validate their business idea before they start implementing it.

A Step-by-Step Approach to Launching a New Product in Less Than a Week

Fri, 05/08/2015 - 15:05 -- Leonard Shostak

Launching a new product always entails high risk. Only around 40% of product launches are successful and of those only slightly above half actually make money. To create a successful product one should always have the end goal in mind—creating a product that customers not only need, but are also more than willing to buy since the product solves an actual problem. Nailing this down is one of the most important factors contributing to a successful product.

5 Invisible Scripts That Sabotage Success

Tue, 04/21/2015 - 20:40 -- Leonard Shostak

There is a lot of truth in the saying that success is 90 percent attitude. Our state of mind and the way we react to circumstances determine our likelihood to succeed. The invisible scripts and negative self-talk that run our daily thought processes can cause some real damage to our ability to persevere in difficult situations and overcome obstacles to reach success. Here are 5 invisible scripts that control our thought processes and sabotage real chances for success.

3 Ways to Boost Your Restaurant Sales

Tue, 04/14/2015 - 16:48 -- Leonard Shostak

Like other small businesses, restaurants deal with common business challenges from staffing and irregular work hours to efficient food and beverage ordering and sanitation compliance. While these challenges are not minor, they can all be more easily addressed in times when restaurants don’t have to worry about cash flow and sales. Finding creative ways to keep loyal customers and attract new ones while boosting your sales is a major asset to any restaurant business. Here are 3 ways to boost your restaurant sales.

3 Inexpensive Ways to Promote a Product Launch

Tue, 04/07/2015 - 22:29 -- Leonard Shostak

Launching a new product into market successfully is one of a few important steps towards ensuring the product will gain popularity with target customers. A successful product launch is never an easy task and it requires a smart marketing strategy. Doing a product launch on a budget adds to the challenges. Here are 3 inexpensive ways to promote your product launch.

5 myths about how to bring a product to market

Tue, 03/31/2015 - 22:45 -- Leonard Shostak

How effectively you introduce a product to market determines the success of your brand and your company. You only have one chance to bring the product to market and your introduction has to be impactful to make your product launch successful. There are a few myths about product launch. It is useful to uncover some of them for those of you planning to introduce a new product to market. Here are five myths about how to bring a product to market:

Two Useful Financial Tools for Small Businesses

Wed, 03/25/2015 - 23:05 -- Leonard Shostak

Starting a small business could be quite overwhelming for most small business entrepreneurs. There are many start-up aspects to consider at first, and figuring out your financial projections is one of the most important and potentially overwhelming steps. However, you can alleviate unnecessary fears and find a financial planning tool that can help you make your initial financial projections until you get more experiential knowledge about your business finances.

5 Affordable Tools for Streamlining Your Small Business

Thu, 03/19/2015 - 20:38 -- Leonard Shostak

There are many useful tools and resources for small businesses. Whether you need to make payroll easier, create a beautiful website, combine the management of your social media channels in one or become more efficient, you’ll find plenty of options to choose from—online platforms, CRM systems, phone apps, you name it. Being efficient in operating your business will not only save your staff and you time but will also provide better customer experience. Here are five affordable tools that will help you streamline your small business operations.

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