Ask for advice, but do what you think is best.

The best way to have a good idea is to have lots of ideas.

I don't believe in comfort zones.

Dare not to be boring.

Value is the one business model that never fails.

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3 Content-Driven Steps to Enhance Your Product Launch

Tue, 06/30/2015 - 19:47 -- Leonard Shostak

Designing and producing a new product is not an easy process. Introducing your product to your audience and marketing its value is even harder. Most customers utilize online channels to learn about products before they make an informed decision. It is important for a product to have online presence that is informative enough for customers to better understand its value and how it relates to their needs. Here are threee content-driven steps to enhance your product launch.

How to Decide Whether to Keep or Kill a Product Idea

Tue, 06/23/2015 - 20:33 -- Leonard Shostak

Spending valuable resources and time on a product idea makes it hard to consider pulling the plug on it before bringing the product to market. More often than not, product innovators and designers also establish an emotional connection to their product idea, which makes it even harder to kill a product. Bringing a product to market that turns out a failure, however, would be a much bigger disappointment that would also waste time, energy, and resources. Thus, it is really important to identify when a product should be fixed or simply killed.

3 Steps to Build an Authentic Message for Your Product Launch

Tue, 06/16/2015 - 21:12 -- Leonard Shostak

Creating and bringing a new product to market is much more than simply designing a new product and hitting sales numbers. Products with a deep vision offer meaningful value to their target audience that speaks to customers on a personal level. Thus, building an authentic relationship with customers before the design and launch of a product is a key factor in influencing an authentic message for your product launch. Here are some simple, yet powerful steps in crafting an impactful message for your product launch.

How to Develop a Starter Product for Customers

Tue, 06/09/2015 - 21:34 -- Leonard Shostak

Many solopreneurs, entrepreneurs, and product developers need more than one strategy to reach and serve more customers. One very effective way to do so is to develop a low-risk, low-investment product or service that makes it easier for potential clients to test and use. Here is how to develop a starter product for potential customers.

3 Ways to Identify When a Product Is Not Worth Developing

Tue, 05/26/2015 - 23:33 -- Leonard Shostak

Many product developers and wannabe entrepreneurs spend tons of time, resources and energy on products that turn out to be failures. New products do not become a success for various reasons. More often than not, however, products do not make it to the market successfully not because of bad design or functionality but because of a simple lack of market demand. Product designers, developers and inventors can save a lot of headache by doing initial market research to find key market information that can help them decide if moving forward with their product idea is worth it or not.

3 Key Questions to Identify Your Clients' Pain Points

Wed, 05/20/2015 - 22:28 -- Leonard Shostak

The best way to create a solid business offering is to provide real value that addresses actual customer challenges. In order to design such an offering, business owners need to connect with their ideal clients to clearly understand their problems. Asking the right questions is extremely important in identifying clients’ pain points and ways to address them. Here are 3 key questions to pinpoint your clients’ challenges.

3 Key Questions to Ask About Validating Your Business

Tue, 05/12/2015 - 22:02 -- Leonard Shostak

There are many entrepreneurs and business owners who start businesses based on an idea or passion they have. Quite often, they build a business around a product and/or service they strongly believe is needed, without validating their assumption with their potential customers. What makes this initial phase even more flawed is that most entrepreneurs don’t even know who their ideal customer is. Business owners and entrepreneurial individuals who are masters at what they do always validate their business idea before they start implementing it.

A Step-by-Step Approach to Launching a New Product in Less Than a Week

Fri, 05/08/2015 - 15:05 -- Leonard Shostak

Launching a new product always entails high risk. Only around 40% of product launches are successful and of those only slightly above half actually make money. To create a successful product one should always have the end goal in mind—creating a product that customers not only need, but are also more than willing to buy since the product solves an actual problem. Nailing this down is one of the most important factors contributing to a successful product.

5 Invisible Scripts That Sabotage Success

Tue, 04/21/2015 - 20:40 -- Leonard Shostak

There is a lot of truth in the saying that success is 90 percent attitude. Our state of mind and the way we react to circumstances determine our likelihood to succeed. The invisible scripts and negative self-talk that run our daily thought processes can cause some real damage to our ability to persevere in difficult situations and overcome obstacles to reach success. Here are 5 invisible scripts that control our thought processes and sabotage real chances for success.

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