Ask for advice, but do what you think is best.

The best way to have a good idea is to have lots of ideas.

I don't believe in comfort zones.

Dare not to be boring.

Value is the one business model that never fails.


Tips for Considering a Brand Name

Tue, 12/04/2018 - 16:15 -- Leonard Shostak

Your brand name may seem like the perfect type of item to trademark. After all, it is your name. But, that’s not always something that can work. One reason for this is the fact that the United States Patent and Trademark Office has some pretty strict rules on what can and cannot be trademarked in the first place.

The more unique and distinctive your brand name is, the more likely it is to be protected. Therefore, consider a trademark that is fanciful, suggestive, and creative. Below find a few important points to help you create your own unique name:

Begin a Trend

Tue, 11/06/2018 - 19:51 -- Leonard Shostak

Have you ever followed a trend? Why not inspire a trend that makes people notice your product or service? Think of something that is relevant and important to your audience to grab their attention, then create an online and print campaign using your networks.

Giveaways for Self-Promotion

Wed, 10/31/2018 - 11:15 -- Leonard Shostak

Think outside the box! With the right marketing and creativity, we can stand out as entrepreneurs. Creating a giveaway promotion combining complimentary goods and services is guaranteed to give returns. Consider partnering with another business that can provide something your customers really need. This can amp up the value of both businesses and provides each of the businesses with potential customers. An example is a moving company and a carpet cleaning company that could offer complementary services.

Discovering Social Media to Promote the Arts

Mon, 10/22/2018 - 17:48 -- Leonard Shostak

Using social media to promote the arts is key to creating opportunities. It can be as simple as taking seemingly small steps. Keep in mind that social media isn’t going to solve your problems overnight, but it will put you and your talent in front of people who may never hear about you otherwise. These are the people who can make the difference in your career and can propel it forward. Here are a few ideas on what you can do:

Advertising at Your Fingertips

Tue, 10/16/2018 - 22:47 -- Leonard Shostak

Advertising for entrepreneurs can come at a high cost. Learning to do it ourselves can be our best option as entrepreneurs. The type of advertising will also depend on the type of business. Many self-promoting ideas can be better suited for different types of business, many can also be combined. Keep in mind that there are also non-traditional advertising techniques.

You're Never Too Old to Dream of Success

Tue, 10/02/2018 - 19:50 -- Leonard Shostak

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people, who are crazy enough to think they can change the world, are the ones who do.” – Steve Jobs

Developing Your Personal Brand

Tue, 09/25/2018 - 10:35 -- Leonard Shostak

Keep in mind that self-promotion is a leadership skill and it is one worth having. It’s a benefit that every one of us can learn. It’s also an added bonus in our personal and professional lives. We can use it to enhance our credibility as we look to align ourselves with similar initiatives. As we self-promote, we gain more access to networks, people and overall business. We are seen as people who add value.

Here are some ways that we can self-promote ourselves:

My Favorite Tips for Optimizing Your Landing Page

Tue, 08/21/2018 - 22:32 -- Leonard Shostak

If you are looking to provide a great visitor experience for the traffic that lands on your website, you need to create a good website landing page. This is the web page on which all traffic to your website lands after being directed from a specific search result, like Google, Bing, or Yahoo, or seeing an online advertisement (banner display), or after clicking a link in an email.

My Favorite Tips to Building Email Lists

Fri, 08/17/2018 - 13:49 -- Leonard Shostak

Email lists can be a remarkable away to make profits in affiliate marketing. Email lists are so powerful because they help you build equity in your business. You are not just driving one-time traffic to the highest bidder for a one-time commission. Instead, you are developing relationships with a customer base that comes to see you as a trusted advisor. They will make you money in the short run, and they will make you money in the long run. Your part of the bargain is to give them quality content and honest advice.


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