Leonard Shostak's blog

Advertising at Your Fingertips

Tue, 10/16/2018 - 22:47 -- Leonard Shostak

Advertising for entrepreneurs can come at a high cost. Learning to do it ourselves can be our best option as entrepreneurs. The type of advertising will also depend on the type of business. Many self-promoting ideas can be better suited for different types of business, many can also be combined. Keep in mind that there are also non-traditional advertising techniques.

You're Never Too Old to Dream of Success

Tue, 10/02/2018 - 19:50 -- Leonard Shostak

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people, who are crazy enough to think they can change the world, are the ones who do.” – Steve Jobs

Developing Your Personal Brand

Tue, 09/25/2018 - 10:35 -- Leonard Shostak

Keep in mind that self-promotion is a leadership skill and it is one worth having. It’s a benefit that every one of us can learn. It’s also an added bonus in our personal and professional lives. We can use it to enhance our credibility as we look to align ourselves with similar initiatives. As we self-promote, we gain more access to networks, people and overall business. We are seen as people who add value.

Here are some ways that we can self-promote ourselves:

My Favorite Tips for Optimizing Your Landing Page

Tue, 08/21/2018 - 22:32 -- Leonard Shostak

If you are looking to provide a great visitor experience for the traffic that lands on your website, you need to create a good website landing page. This is the web page on which all traffic to your website lands after being directed from a specific search result, like Google, Bing, or Yahoo, or seeing an online advertisement (banner display), or after clicking a link in an email.

My Favorite Tips to Building Email Lists

Fri, 08/17/2018 - 13:49 -- Leonard Shostak

Email lists can be a remarkable away to make profits in affiliate marketing. Email lists are so powerful because they help you build equity in your business. You are not just driving one-time traffic to the highest bidder for a one-time commission. Instead, you are developing relationships with a customer base that comes to see you as a trusted advisor. They will make you money in the short run, and they will make you money in the long run. Your part of the bargain is to give them quality content and honest advice.

3 Tips for Better Work Concentration

Tue, 07/17/2018 - 22:04 -- Leonard Shostak

Concentration requires time and effort, especially when trying to do your work. Even if you have duties for only a few hours a day, or twice a month, the results will not be productive if your brain isn’t performing well. However, there are a few easy ways to improve your concentration at work to enhance productivity.

3 tips for better work concentration

Promoting an Art Event Can Be Stressful

Tue, 07/10/2018 - 21:04 -- Leonard Shostak

The thought of promoting an art event can be a stressful thought to any artist. Social media has taken over our world and yet we find ourselves unsure of how to properly market an event. As we educate ourselves we discover that the key to marketing our artistic events is in understanding our clients as well as using marketing tools to create a buzz.

To begin we need to understand:


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