Leonard Shostak's blog

How Can A Small Business Gain a Competitive Advantage?

Sun, 04/30/2017 - 14:16 -- Leonard Shostak

What makes you different from your competition is your “differentiator.” This is a characteristic that separates you from your competition and gives your market/target audience a perceived advantage. To do so, it should meet three important
criteria:

  1. It must be something that is true.
  2. It must meet a need and be important to your potential market
  3. Your business must be able to demonstrate that it can do it.

What Would You Like to Know about Your Customers?

Sun, 04/09/2017 - 14:24 -- Leonard Shostak

As a small or large business the most important question is “What would I like to know about my customer?” Knowing your customers well is essential to long-term success. It puts any business in a great position to get attention. Understanding your customer demographics allows your business to establish relationships, creating an environment of trust which translates into sales. Outsourcing a business consultant is a great solution for businesses to help create value for your small business.

Follow-Through Is the Key to Success

Sat, 03/18/2017 - 14:08 -- Leonard Shostak

For any business follow-through is the key to building trust and is what gets things done. Follow-through is based on action and involves meeting deadlines and honoring guarantees. According to famous entrepreneur and motivational speaker Jim Rohn:

“One customer well taken care of could be more valuable than $10,000 worth of advertising.”

Four Tips for Business Success

Tue, 02/28/2017 - 12:43 -- Leonard Shostak

Success comes through first-hand observation. The most successful entrepreneurs have worked in the industry in which they start their business or have personal experience and/or understand it firsthand. The top four things a small business/start-up must have in order to succeed are:

New Year, New Business Habits!

Mon, 01/16/2017 - 13:44 -- Leonard Shostak

With 2017 just getting going, it’s important to focus on attainable goals and begin the New Year with new goals and habits in place by transforming our ideas into realities. Whether you're looking to grow your business or taking a leap with a new start-up, reflect on your business progress over the past year and research how comparable successful businesses have developed. Take into account your own strengths and weaknesses. The most successful businesses outsource business coaching. Business coaches are able to see what is missing and accurately identify blind spots.

Can You Afford to Do Without a Consultant?

Tue, 12/13/2016 - 22:38 -- Leonard Shostak

Keeping track of what is new in technology can be near impossible for small businesses; but is a task that must not be overlooked. With advancements in technology, there is heightened customer expectation of accessibility 24/7. It's important to stay on top of things to meet customer expectations, but few people launching or running a business have the time or expertise to spare. This lack of technological knowledge by small business owners is often due to limited time /resources, fear of the unknown, and little to no experience with technology. It can lead to costly mistakes such as:

7 Questions for Your End of the Year Business Review

Fri, 12/09/2016 - 16:52 -- Leonard Shostak

According to The Harvard Business Review, to get your team to a good start for the new year, it is important to focus on progress. This is called "the progress phenomenon." This progress phenomenon can be any contribution, because when people feel they are contributing they are highly engaged employees. The best way to measure this progress is through an "End of the Year Review." This is the way to "close out one year and start another prepared and strong."

The Powerful Benefits of Setting Written Goals

Tue, 11/29/2016 - 16:28 -- Leonard Shostak

Did you know that people with written goals are 50 percent more likely to achieve them than people without written goals? Successful business people, athletes and all those who have achieved highly in their fields did so because they set goals. According to Inc.com, “More than 80 percent of the 300 small business owners surveyed in the recent 4th Annual Staples National Small Business Survey said that they don't keep track of their business goals, and 77 percent have yet to achieve their vision for their company.

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