Leonard Shostak's blog

Overcoming Negative Thought Patterns

Thu, 07/06/2017 - 21:43 -- Leonard Shostak

“If you think you can, you can, if you think you can’t, you can’t.” Believing that we will fail will unconsciously sabotage opportunities for success. We are our own greatest enemy and are responsible for our success and failures in business and life. It’s never too late for developing a blueprint to embrace a positive mind frame for our businesses/ourselves. Becoming positive involves working on our skills and internalizing what it is that we want. We are able to draw a clear picture of how we can grow/start our businesses.

How Can A Small Business Gain a Competitive Advantage?

Sun, 04/30/2017 - 14:16 -- Leonard Shostak

What makes you different from your competition is your “differentiator.” This is a characteristic that separates you from your competition and gives your market/target audience a perceived advantage. To do so, it should meet three important
criteria:

  1. It must be something that is true.
  2. It must meet a need and be important to your potential market
  3. Your business must be able to demonstrate that it can do it.

What Would You Like to Know about Your Customers?

Sun, 04/09/2017 - 14:24 -- Leonard Shostak

As a small or large business the most important question is “What would I like to know about my customer?” Knowing your customers well is essential to long-term success. It puts any business in a great position to get attention. Understanding your customer demographics allows your business to establish relationships, creating an environment of trust which translates into sales. Outsourcing a business consultant is a great solution for businesses to help create value for your small business.

Follow-Through Is the Key to Success

Sat, 03/18/2017 - 14:08 -- Leonard Shostak

For any business follow-through is the key to building trust and is what gets things done. Follow-through is based on action and involves meeting deadlines and honoring guarantees. According to famous entrepreneur and motivational speaker Jim Rohn:

“One customer well taken care of could be more valuable than $10,000 worth of advertising.”

Four Tips for Business Success

Tue, 02/28/2017 - 12:43 -- Leonard Shostak

Success comes through first-hand observation. The most successful entrepreneurs have worked in the industry in which they start their business or have personal experience and/or understand it firsthand. The top four things a small business/start-up must have in order to succeed are:

New Year, New Business Habits!

Mon, 01/16/2017 - 13:44 -- Leonard Shostak

With 2017 just getting going, it’s important to focus on attainable goals and begin the New Year with new goals and habits in place by transforming our ideas into realities. Whether you're looking to grow your business or taking a leap with a new start-up, reflect on your business progress over the past year and research how comparable successful businesses have developed. Take into account your own strengths and weaknesses. The most successful businesses outsource business coaching. Business coaches are able to see what is missing and accurately identify blind spots.

Can You Afford to Do Without a Consultant?

Tue, 12/13/2016 - 22:38 -- Leonard Shostak

Keeping track of what is new in technology can be near impossible for small businesses; but is a task that must not be overlooked. With advancements in technology, there is heightened customer expectation of accessibility 24/7. It's important to stay on top of things to meet customer expectations, but few people launching or running a business have the time or expertise to spare. This lack of technological knowledge by small business owners is often due to limited time /resources, fear of the unknown, and little to no experience with technology. It can lead to costly mistakes such as:

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