Leonard Shostak's blog

What Are the Driving Forces That Motivate Business Owners?

Tue, 09/26/2017 - 21:13 -- Leonard Shostak

What drives business owners to do what they do on a daily basis?

Business owners have a different mind-set than your typical day worker. What sets them apart is that they refuse to accept the status quo. They look at all the available options and are always looking for something better, if they cannot find it, they create it, it’s ultimately about finding the solutions.

Telecommuting Brings Business Benefits

Sun, 09/17/2017 - 15:43 -- Leonard Shostak

With advances in technology, an increasing number of small businesses are moving away from a culture where employees commute to the workplace and allowing employees to work from home at least part of the time. For this to happen, companies are working at making internal changes. These include going paperless, which helps businesses to reduce clutter as well as save time and money. Additionally, becoming more environmentally friendly sends a great PR message to clients.

Overcoming Negative Thought Patterns

Thu, 07/06/2017 - 21:43 -- Leonard Shostak

“If you think you can, you can, if you think you can’t, you can’t.” Believing that we will fail will unconsciously sabotage opportunities for success. We are our own greatest enemy and are responsible for our success and failures in business and life. It’s never too late for developing a blueprint to embrace a positive mind frame for our businesses/ourselves. Becoming positive involves working on our skills and internalizing what it is that we want. We are able to draw a clear picture of how we can grow/start our businesses.

How Can a Small Business Gain a Competitive Advantage?

Sun, 04/30/2017 - 14:16 -- Leonard Shostak

What makes you different from your competition is your “differentiator.” This is a characteristic that separates you from your competition and gives your market/target audience a perceived advantage. To do so, it should meet three important
criteria:

  1. It must be something that is true.
  2. It must meet a need and be important to your potential market
  3. Your business must be able to demonstrate that it can do it.

What Would You Like to Know about Your Customers?

Sun, 04/09/2017 - 14:24 -- Leonard Shostak

As a small or large business the most important question is “What would I like to know about my customer?” Knowing your customers well is essential to long-term success. It puts any business in a great position to get attention. Understanding your customer demographics allows your business to establish relationships, creating an environment of trust which translates into sales. Outsourcing a business consultant is a great solution for businesses to help create value for your small business.

Follow-Through Is the Key to Success

Sat, 03/18/2017 - 14:08 -- Leonard Shostak

For any business follow-through is the key to building trust and is what gets things done. Follow-through is based on action and involves meeting deadlines and honoring guarantees. According to famous entrepreneur and motivational speaker Jim Rohn:

“One customer well taken care of could be more valuable than $10,000 worth of advertising.”

Four Tips for Business Success

Tue, 02/28/2017 - 12:43 -- Leonard Shostak

Success comes through first-hand observation. The most successful entrepreneurs have worked in the industry in which they start their business or have personal experience and/or understand it firsthand. The top four things a small business/start-up must have in order to succeed are:

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