Leonard Shostak's blog

5 Tips to Enhance Data Security for Your Business

Tue, 02/24/2015 - 22:01 -- Leonard Shostak

Securing the data of your business is extremely important regardless of the type of industry your business is in. When your business manages your customers’ private information, then data security becomes even more important. Providing a website building platform as a service to your customers, for example, and finding out that their login information was compromised, could lead to a complete disaster. There are countless similar examples where compromising the data of your business and/or customers could cost your business everything.

5 Social Media Channels to Leverage for Your Small Business

Tue, 02/10/2015 - 21:50 -- Leonard Shostak

Many small business owners struggle with finding the best way to use social media for their business. Facebook, Twitter and Instagram are gaining more popularity among various generations and the generational gap excuse isn’t valid any more. Small business owners don’t even need much expertise to learn how to leverage social media since there are multiple resources online on best ways to utilize it. The overload of information could certainly be overwhelming. Here are quick tips for using the top 5 social media channels for your business.

5 Tips to Optimize Email Systems for Your Business

Mon, 02/02/2015 - 21:39 -- Leonard Shostak

Getting bogged down in emails is a common mistake most professionals make. While being responsive via email is extremely important, spending most of your time checking your inbox and responding to emails can take away from important time you can use to work on other parts of developing and improving your business. There are simple ways to create systems and habits that improve email effectiveness. These methods can free up time to focus on other tasks. Here are five quick tips to optimize email systems specifically for your business.

5 Habits of Successful Small Business Leaders

Sun, 11/09/2014 - 15:48 -- Leonard Shostak

Lots of small businesses come into operations each year but not all of them remain afloat. Even for those that manage to stay in business, not all are equally successful--not only from a financial standpoint but also from an operational efficiency, leadership and team effectiveness standpoint. One of the key factors that determines the long-term success of a small business is its leadership. Here are 5 habits that successful small business leaders demonstrate.

Leonard Shostak to Speak at Perl::Dancer Conference

Sun, 09/28/2014 - 20:27 -- Leonard Shostak

I will be giving a presentation on "Business for Developers" at the Perl::Dancer Conference in Hancock, New York on Wednesday, October 8. Based on my 20 years of experience as a technology consultant and then business development consultant, as well as my entrepreneurial background, the presentation will provide developers with practical tips and techniques for managing the business side more effectively in order to be able to focus on development and still have a great quality of life.

5 Questions to Ask Before Starting a Business

Thu, 09/18/2014 - 22:27 -- Leonard Shostak

With the changing global economy and the rising interest in independent employment, the number of people interested in starting a business has increased significantly. It has become more popular to follow trends in entrepreneurship and best practices in creating businesses. If you have been thinking of starting your own business but have uncertainties about what business to start, here are 5 questions to ask before taking the next step.

Top 5 Books Every Comedy Fan Should Read

Sun, 09/14/2014 - 13:32 -- Leonard Shostak

If you are a huge fan of standup comedy and improv classes, shows at the Upright Citizens Brigade Theater in NYC are an excellent way to spend an evening or weekend of entertainment filled with laughter. In a digital era in which we are inundated with TV shows and online options to make us laugh, more often than not we forget the power of live standup comedy or the less conventional choice of picking up a book written by the same TV comedians we watch.

3 Tips for Giving Professional Advice in a Genuine Way

Tue, 08/05/2014 - 17:14 -- Leonard Shostak

It’s valuable to have mentors, advisers or consultants to support your initial business development and guide you through various challenges, from creating a marketing strategy to implementing new technology. Getting the right type of support and the right advisers is key. Often, we come across experts who would point out what we might be doing wrong without providing any specific steps or suggestions for improvement. If you are a mentor, adviser or a consultant to someone else, avoid giving advice that does not create any value for the recipient.

5 Key Tips to Plan Well for Business Meetings

Sun, 07/27/2014 - 16:26 -- Leonard Shostak

Business meetings at the workplace are not the most desired working engagements. When it comes to business meetings with potential new clients or partners, however, such meetings present new business and career opportunities, as well as the potential to establish exciting new business relationships. Therefore, it’s important not to take such business meetings for granted and to prepare for them in advance. Here are some key tips for preparing for an important business meeting.

1. Learn more about the person/people you plan to have a business meeting with


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