Leonard Shostak's blog

Your brand name may seem like the perfect type of item to trademark. After all, it is your name. But, that’s not always something that can work. One reason for this is the fact that the United States Patent and Trademark Office has some pretty strict rules on what can and cannot be trademarked in the first place.

The more unique and distinctive your brand name is, the more likely it is to be protected. Therefore, consider a trademark that is fanciful, suggestive, and creative. Below find a few important points to help you create your own unique name:

Have you ever followed a trend? Why not inspire a trend that makes people notice your product or service? Think of something that is relevant and important to your audience to grab their attention, then create an online and print campaign using your networks.

Think outside the box! With the right marketing and creativity, we can stand out as entrepreneurs. Creating a giveaway promotion combining complimentary goods and services is guaranteed to give returns. Consider partnering with another business that can provide something your customers really need. This can amp up the value of both businesses and provides each of the businesses with potential customers. An example is a moving company and a carpet cleaning company that could offer complementary services.

Using social media to promote the arts is key to creating opportunities. It can be as simple as taking seemingly small steps. Keep in mind that social media isn’t going to solve your problems overnight, but it will put you and your talent in front of people who may never hear about you otherwise. These are the people who can make the difference in your career and can propel it forward. Here are a few ideas on what you can do:

Advertising for entrepreneurs can come at a high cost. Learning to do it ourselves can be our best option as entrepreneurs. The type of advertising will also depend on the type of business. Many self-promoting ideas can be better suited for different types of business, many can also be combined. Keep in mind that there are also non-traditional advertising techniques.