Leonard Shostak's blog

Life Coaching Services—Enrolling Now

  • Posted on: 13 June 2020
  • By: Leonard Shostak

Lenny’s wrapping up his certification training and beginning to take new coaching clients. There are still some openings available —Lenny’s only taking clients that feel like a good fit. (If it doesn’t feel like a good fit to either party, Lenny will recommend other resources.) Lenny is also taking people for group coaching. Taking a life coaching class during this extraordinary time of pause and rebellion has helped Lennyy be more in touch with his own emotions and cognizant of how other people are feeling during these stressful times.

Tips for Considering a Brand Name

  • Posted on: 4 December 2018
  • By: Leonard Shostak

Your brand name may seem like the perfect type of item to trademark. After all, it is your name. But, that’s not always something that can work. One reason for this is the fact that the United States Patent and Trademark Office has some pretty strict rules on what can and cannot be trademarked in the first place.

The more unique and distinctive your brand name is, the more likely it is to be protected. Therefore, consider a trademark that is fanciful, suggestive, and creative. Below find a few important points to help you create your own unique name:

Begin a Trend

  • Posted on: 6 November 2018
  • By: Leonard Shostak

Have you ever followed a trend? Why not inspire a trend that makes people notice your product or service? Think of something that is relevant and important to your audience to grab their attention, then create an online and print campaign using your networks.

Giveaways for Self-Promotion

  • Posted on: 31 October 2018
  • By: Leonard Shostak

Think outside the box! With the right marketing and creativity, we can stand out as entrepreneurs. Creating a giveaway promotion combining complimentary goods and services is guaranteed to give returns. Consider partnering with another business that can provide something your customers really need. This can amp up the value of both businesses and provides each of the businesses with potential customers. An example is a moving company and a carpet cleaning company that could offer complementary services.

Discovering Social Media to Promote the Arts

  • Posted on: 22 October 2018
  • By: Leonard Shostak

Using social media to promote the arts is key to creating opportunities. It can be as simple as taking seemingly small steps. Keep in mind that social media isn’t going to solve your problems overnight, but it will put you and your talent in front of people who may never hear about you otherwise. These are the people who can make the difference in your career and can propel it forward. Here are a few ideas on what you can do: