Leonard Shostak's blog

Advertising at Your Fingertips

  • Posted on: 16 October 2018
  • By: Leonard Shostak

Advertising for entrepreneurs can come at a high cost. Learning to do it ourselves can be our best option as entrepreneurs. The type of advertising will also depend on the type of business. Many self-promoting ideas can be better suited for different types of business, many can also be combined. Keep in mind that there are also non-traditional advertising techniques.

You're Never Too Old to Dream of Success

  • Posted on: 2 October 2018
  • By: Leonard Shostak

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people, who are crazy enough to think they can change the world, are the ones who do.” – Steve Jobs

Developing Your Personal Brand

  • Posted on: 25 September 2018
  • By: Leonard Shostak

Keep in mind that self-promotion is a leadership skill and it is one worth having. It’s a benefit that every one of us can learn. It’s also an added bonus in our personal and professional lives. We can use it to enhance our credibility as we look to align ourselves with similar initiatives. As we self-promote, we gain more access to networks, people and overall business. We are seen as people who add value.

Here are some ways that we can self-promote ourselves:

My Favorite Tips for Optimizing Your Landing Page

  • Posted on: 21 August 2018
  • By: Leonard Shostak

If you are looking to provide a great visitor experience for the traffic that lands on your website, you need to create a good website landing page. This is the web page on which all traffic to your website lands after being directed from a specific search result, like Google, Bing, or Yahoo, or seeing an online advertisement (banner display), or after clicking a link in an email.