Leonard Shostak's blog

Follow-Through Is the Key to Success

  • Posted on: 18 March 2017
  • By: Leonard Shostak

For any business follow-through is the key to building trust and is what gets things done. Follow-through is based on action and involves meeting deadlines and honoring guarantees. According to famous entrepreneur and motivational speaker Jim Rohn:

“One customer well taken care of could be more valuable than $10,000 worth of advertising.”

Best Practices for Social Media Promotions

  • Posted on: 12 March 2017
  • By: Leonard Shostak

Many entrepreneurs struggle with how to best use social media as a means to engage their audience and promote their business. According to statistics, 46 percent of online users count on social media when making purchase decisions. Social media advertising is forecast to grow to $11 billion in 2017. Savvy entrepreneurs are aware that it’s all about engaging the right audience through offering valuable content, seven out of 10 consumers are more likely to use a local business if it has information available on a social media site (comScore Networks/TMP Directional Marketing).

Four Tips for Business Success

  • Posted on: 28 February 2017
  • By: Leonard Shostak

Success comes through first-hand observation. The most successful entrepreneurs have worked in the industry in which they start their business or have personal experience and/or understand it firsthand. The top four things a small business/start-up must have in order to succeed are:

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