3 Inexpensive Ways to Promote a Product Launch

  • Posted on: 7 April 2015
  • By: Leonard Shostak

Launching a new product into market successfully is one of a few important steps towards ensuring the product will gain popularity with target customers. A successful product launch is never an easy task and it requires a smart marketing strategy. Doing a product launch on a budget adds to the challenges. Here are 3 inexpensive ways to promote your product launch.

A Teaser Campaign on Facebook and Instagram

With everyone using social media and utilizing Facebook and Instagram, creating a teaser campaign on these platforms is quite effective and easy. It’s not necessary to have all the product details finalized to create the campaign—just use the campaign to provide creative and fun updates about your product development process, as well as photos and videos of the various updates on your product. A teaser campaign is also a great way to establish initial relationships with potential customers who are following your campaign on Facebook or Instagram.

Crowdfunding with Indiegogo, Kickstarter or Tilt

Crowdfunding is becoming more and more popular in supporting new products, creative ideas and innovative initiatives. It is a great way not only to gain support and popularity for your product before its launch, but also to get some necessary financial backing. Both Indiegogo and Kickstarter are very effective crowdfunding platforms. However, if you prefer to have a bit more control over your crowdfunding campaign, Tilt is a better alternative solution.

Have Influencers Talk about Your Product

Influencers and well-respected figures in your target market are a strong way to promote your product launch. Having someone who is trusted within your target market would make your product launch campaign much more impactful. A well known and respected figure within your target market would be better able to deliver a powerful and meaningful message about your product—such a public figure would be an amazing advocate to promote your product in a way that would resonate well within your target market.

Whether you use all or a combination of these approaches, it’s important to stay flexible and creative in doing your product launch while still following a marketing strategy and considering the timing of your product introduction. How potential customers react to your initial product promotion can guide you in the right direction and serve as the pulse for your product launch campaign. Capture wisely the sentiments of the potential customers and integrate common patterns of customers’ perceptions into your product launch campaign. While it’s challenging to do a product launch on a budget, utilizing the power of social media, online platforms and the charisma of influencers are all impactful and inexpensive approaches that can boost your product launch significantly.