3 Ways to Boost Your Restaurant Sales

  • Posted on: 14 April 2015
  • By: Leonard Shostak

Like other small businesses, restaurants deal with common business challenges from staffing and irregular work hours to efficient food and beverage ordering and sanitation compliance. While these challenges are not minor, they can all be more easily addressed in times when restaurants don’t have to worry about cash flow and sales. Finding creative ways to keep loyal customers and attract new ones while boosting your sales is a major asset to any restaurant business. Here are 3 ways to boost your restaurant sales.

Jazz Up Your Ambience

Providing excellent and new menu options is one of the common reasons customers choose to dine in a restaurant. However, the atmosphere in which customers are being served is equally important. Nowadays customers focus more and more on the overall dining experience, which includes not only delicious and healthy food items but also the restaurant atmosphere and how it made them feel. To attract more new customers and have your loyal ones come back, make sure you improve your restaurant ambience. You can do so by creating the right lighting for the type of restaurant you have. Be intentional with your interior design and focus on table and chair arrangements, as well as colors that would attract the type of customers you’d like to serve. Pick the right type of music ambience for your clientele as well. The overall experience you create will determine the overall sales in your restaurant as well.

Improve Your Menu

If you’ve managed to attract loyal customers to your restaurant, keep menu items they love coming back for. However, don’t be afraid to switch things up a bit and upgrade your menu options. Add main courses that would require a side dish, which is one way to boost your sales. Emphasize seasonal dishes both on your printed menu and during customer service so that customers know that these seasonal meals are offered on a short-term basis. This will allow you to charge a premium. Offer new items that are organic and healthy to attract the growing number of customers who truly care about healthy eating. This is another very fair way to charge more and increase your sales while offering a valuable healthy meal product.

Attract New Customers

While keeping your loyal customers coming back is vital, attracting new customers to try your cuisine is equally important. One great way to do this is by providing excellent customer service to new customers. Offer new customers a free appetizer or drink or buy one meal, get one meal free if they come with a friend. Giving special treatment to new customers can turn them into your new fans and ambassadors who will happily recommend your restaurant to their families and friends as well.

While there are a few other tricks to boost your sales, improving your restaurant ambience, upgrading your menu and offering excellent customer service to both loyal and new customers are great ways to increase your restaurant foot traffic, build your business revenue, and boost your ratings as well.