The Art of Social Media Using Ratios

  • Posted on: 13 March 2018
  • By: Leonard Shostak

What do the professional social media gurus suggest about useful rules that promote one’s own business? According to the article: The Art of Self-Promotion on Social Media, there are rules that can make the process of social media posting successful. Some of these include:
4-1-1: The 4-1-1 Rule seeks a good ratio of content from others, content from you, and re-shares. Popularized by Andrew Davis of Tippingpoint Labs and Joe Pulizzi of Content Marketing Institute, the 4-1- 1 looks like this in practice:

  • Four pieces of relevant, original content from others
  • One retweet for every
  • One self-serving update

555+: Shai Coggins of Vervely has a somewhat unique approach to a balanced sharing schedule. The 555+ Guideline seeks to add some variety to a timeline and to keep your social media profile from “looking like a pulpit.”

  • Five updates about you and your content
  • Five updates about others
  • Five responses/replies
  • + miscellaneous posts that add value like #FollowFriday or user-generated content

Rule of Thirds: Mentioned on the Hootsuite blog by Sam Milbrath, the Rule of Thirds is a perfectly balanced way to split up your social media posts. It works like this:

  • 1/3 of your updates are about you and your content
  • 1/3 of your updates are for sharing content from others and surfacing ideas
  • 1/3 of your updates are based on personal interactions that build your brand

Golden Ratio – 30/60/10 The Golden Ratio from Rallyverse covers similar ground as the 5-3-2 rule, albeit with a couple small tweaks to the percentages and the content. Here’s how Rallyverse proposes an ideal sharing ratio:

  • 30% owned
  • 60% curated
  • 10% promotional

On your marks, get set go! Begin using these tested ratios to help your business find success on social media!