Many entrepreneurs struggle with how to best use social media as a means to engage their audience and promote their business. According to statistics, 46 percent of online users count on social media when making purchase decisions. Social media advertising is forecast to grow to $11 billion in 2017. Savvy entrepreneurs are aware that it’s all about engaging the right audience through offering valuable content, seven out of 10 consumers are more likely to use a local business if it has information available on a social media site (comScore Networks/TMP Directional Marketing).
Here are a few top practices to successfully engage customers and promote any small business via social media:
- Ask starter questions: Ask small businesses starter questions that are relevant and interesting to the businesses. This should engage and inspire them to refer business. In this process of branding, you are creating a household name for your business.
- Share your expertise: Post facts and questions and answer the questions. Every small business owner is not an expert in everything. Choose one or a few topics to focus on to establish your expertise. Don't just post about anything and everything.
- Provide Value: It is important to create content that offers value to the reader. With social media, we can share great information and continue sharing to help others. Those providing the “value” gain a reputation as experts in their fields. Maintaining the value and reputation is key to a successful future. Providing value to promote your business should become a lifelong habit.
- Embrace the visual: We are aware that visual posts get more engagement. The key is to continue the wheel turning. There is no need to reinvent what already works.
- Headlines matter: Creating more creative titles can help boost your posts and encourages others to read them.
With these tips in mind, why not hire a business consultant to assist in creating a clear strategy and finding business clarity. Having a basic positioning and messaging that is clear to the audience is the most important part of reaching clients.
Finding your niche can make all the difference in the success of any small business. Allowing the experts to assist can prevent costly errors with the right expertise. This catalyst of change can bring objectivity, provide new points of view and implement competitive practices.