Follow-Through Is the Key to Success

  • Posted on: 18 March 2017
  • By: Leonard Shostak

For any business follow-through is the key to building trust and is what gets things done. Follow-through is based on action and involves meeting deadlines and honoring guarantees. According to famous entrepreneur and motivational speaker Jim Rohn:

“One customer well taken care of could be more valuable than $10,000 worth of advertising.”

Despite a negative customer experience, positive communication can help change a negative situation. In fact, it's a marketing truism that a customer whose problem is solved is happier than one who never had a problem at all. Furthermore, unhappy customers are more likely to share their experience with others than happy ones. As companies follow through, their trust level with clients increases, helping lead to growth. Value is delivered. This skill is critical at any level in business. Lack of follow-through can cause major issues as communication can break down.

What can we do to organize effective follow-through?

  1. What are your goals?It’s important to understand what it is you want to achieve. Knowing what we want will help maintain motivation and keep us moving forward.
  2. What is involved in reaching our goal? We should write down our goals and have a clear picture of how we will reach those goals. Asking ourselves what steps are needed and creating a clear plan of action will help us be more successful. That can mean learning to delegate work and use specific tools. Keep in mind that taking time to reflect helps us think more clearly.
  3. Creating deadlines helps to break down the steps and assign deadlines to individuals involved in the process. This is the fastest way to track your follow-through.

  4. Creating incentives for reaching goals is the key to maintaining momentum. Use incentives and motivators as a way to reward yourself and keep you thinking creatively.
  5. Business consultants are able to understand the needs and challenges of a business in order to help a business choose the right direction. Hiring a consultant can be an integral part of the follow-through strategy. These professionals are experts in their field and are able to foresee future issues and prevent problems by setting up processes and keeping budgets in balance with the requirements of the business.