How to Develop a Starter Product for Customers

  • Posted on: 9 June 2015
  • By: Leonard Shostak

Many solopreneurs, entrepreneurs, and product developers need more than one strategy to reach and serve more customers. One very effective way to do so is to develop a low-risk, low-investment product or service that makes it easier for potential clients to test and use. Here is how to develop a starter product for potential customers.

Design a low-risk, low-investment, scaled-down version of a product or service

Review the products or services you already offer and the various components of them that you can offer separately. Identify the elements of your existing offering, which are of high value and demand. Create a separate, scaled-down version of a product or service from just one such component of your overall offering. A high-value, low-risk product or service makes it much easier to attract potential new customers. If you can offer a limited-time, free version as well, that is an additional strategy to help you boost your sales.

Create a marketing plan

Once you have a high-value, low-risk product or service created as a scaled-down version of one of your overall offerings, it is time to come up with a simple, but consistent, marketing plan to educate your audience and create some buzz around your new product or service. There are different approaches you can take. Design a landing page on easy-to-use platforms such as Squarespace or Striking.ly. Create a YouTube video to explain the use and functionality of your product or service. Draft an email campaign with a one-pager that describes briefly what your product or service offers as a value to your customers. Use social media channels to spread the word and create momentum.

Execute your marketing plan

If you have a physical product, Instagram is a great channel to showcase the design and functionality of your product. YouTube is also a very powerful social media channel to use for both a product and a service. What becomes more important after selecting your marketing tools is to follow your marketing plan consistently by deciding not only what channels to use but also how frequently you use them, as well as what specific days and times of the week you would share content about your new product or service. Take advantage of convenient tools like Buffer to schedule posts and streamline your social media presence. Be strategic about whom you reach out to and how you engage with your audience. Enable your potential customers to ask questions about your product so that addressing them becomes another organic way to educate your audience about your new offering, while establishing initial rapport.

Offering a low-risk product or service is one of the best ways to attract more customers and develop trust by creating high value for them at a very low cost. If you already have an offering in high demand that not many customers can afford, creating a scaled-down, low-cost version of it is another way to serve the customers who cannot afford your full offering.

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