Email lists can be a remarkable away to make profits in affiliate marketing. Email lists are so powerful because they help you build equity in your business. You are not just driving one-time traffic to the highest bidder for a one-time commission. Instead, you are developing relationships with a customer base that comes to see you as a trusted advisor. They will make you money in the short run, and they will make you money in the long run. Your part of the bargain is to give them quality content and honest advice.
Affiliate programs will come and go, but if you develop a powerful email list, you will have equity in your business that cannot be taken away. If you choose to change affiliate programs, or if there are additional products you wish to market, there is no starting over. Your list represents prospects that place their trust in you, and they will follow you wherever you go.
Here are three tips for building a powerful email list.
- It starts with trust. If your customers trust you and your product recommendations, building a list is easy. So don't start with building a list, start with building trust. Become a recognized expert. Write numerous articles for your website and for article directories. Become a regular participant in forums. Share your expertise and experience. When you become known, people will follow you to your site to see if it will provide them additional value. When you develop a following, based on your article writing and forum groups, you will have the foundation to build a list of people that have a relationship with you.
- Market a product for which there is a demand. Do some research where the demand is before you pick your product? If you have a good understanding of what the people on your list need, you will be successful (and thanked) for offering a solution to these needs.
- Develop relationships with other affiliate marketers that use email lists. There is no better resource than other business people that have tried and succeeded at what you are attempting to do. Network with others in the affiliate marketing business and find out what worked for them. There is no substitute for their tips and war stories.
Email lists take work. You will need to build your list up from nothing up to a quality repository of warm leads. But if you carefully build your list, the long-term rewards of having a large pool of repeat customers that trust your recommendations is incalculable.