My Favorite Tips for Optimizing Your Landing Page

  • Posted on: 21 August 2018
  • By: Leonard Shostak

If you are looking to provide a great visitor experience for the traffic that lands on your website, you need to create a good website landing page. This is the web page on which all traffic to your website lands after being directed from a specific search result, like Google, Bing, or Yahoo, or seeing an online advertisement (banner display), or after clicking a link in an email.

As a smart web business owner, you need to ensure that you achieve SEO goals, like building your web sales, increasing your article marketing sign-ups and having your website visitors respond positively to your call to action message.

Just read through the top 4 tips for optimizing your landing page and apply them to your website promotion campaign to see instant results using proven website SEO techniques!

  1. Provide Original, Optimized Website Copy For Landing Page - It is important to research the best keywords for your business. Integrate these naturally into original website copy written specifically for your target readers, while ensuring sufficient information is available to the visitor on your landing page to empower him or her to take the next step. Therefore, provide at least 200 - 500 words of original, keyword-rich, quality website copy on your landing page, ensure it is written in an engaging manner, strive to build trust to make your website visitor stick around to take the necessary action.
  2. Ensure Landing Page Message Matches the One on Your Banner or Search Ad - If you want to ensure the best visitor experience on your landing page, you need to use the same message on your web advertising campaign that you have displayed on your website's landing page. If you have different messages for both these optimized content pages, you will only end up confusing the visitor and driving traffic away. So, don't miss out on any opportunity to convert visitors into buyers, especially if you are conducting a CPC (cost per click) campaign. For best SEO results, ensure the message on your web page coincides with your advertising campaign.
  3. Provide Two Calls to Action on Your Landing Page - The best SEO tactic is to include a minimum of 2 clear calls to action, such as "Order Now" and "Get More Details" so your website visitor feels privileged to get choices, not obligated to just follow your instructions. If you want to target the spontaneous buyer, place your first call to action button or message on your landing page's top portion; for the most discerning buyer who needs more info, place the second one at the end of the page.
  4. Simplify Your Website Conversion Process - When a web business owner provides a simple and quick conversion process, there are higher chances of selling more products as compared to one that has a complicated conversion method (long order forms, excessive navigation or too many clicks required, etc.).

Control the need to up-sell multiple products, which only confuses or annoys visitors looking for something specific that directed them to your landing page. Instead, focus on that specific product, limiting up-selling for any follow-up calls made by the visitor. In case, your web host provides a tracking tool, or if the visitor leaves personal details in your order form, it is all right for you to conduct a follow-up on their requirement, but restrict this to a later date.

Thus, to build your web business, ensure that your website copy contains original, optimized content that coincides with your other marketing messages, provide clear calls to action for your prospects, and win them over with customer-friendly site navigation.