The Powerful Benefits of Setting Written Goals

  • Posted on: 29 November 2016
  • By: Leonard Shostak

Did you know that people with written goals are 50 percent more likely to achieve them than people without written goals? Successful business people, athletes and all those who have achieved highly in their fields did so because they set goals. According to, “More than 80 percent of the 300 small business owners surveyed in the recent 4th Annual Staples National Small Business Survey said that they don't keep track of their business goals, and 77 percent have yet to achieve their vision for their company. “ These statistics make it quite clear that setting clear and concise goals allows us to look at our businesses closely and gives us insight to understanding how our business runs.

The benefits of setting goals are powerful, and contribute to the growth of any business in several ways:

  • Allow us to find short-term and long-term needs/clearer focus and direction;
  • Increase productivity and effective leadership;
  • Streamline the decision making process; and
  • Help us develop a measurement for progress and effective use of time.

With these benefits in mind, business owners can have an advantage over the competition. “Living without goals is like going on a trip without a destination. If you don’t know where you’re going, you’ll probably end up nowhere, and any road will get you there.” The best way to begin creating your business goals is to begin by having a clear picture of what the outcome should be. This will requires hard work, dedication and self-discipline. Through writing down goals we are creating a blueprint to follow that shows commitment. To be more detailed we can we break down the goals into smaller, short-term goals that can be revised often. Seeing these goals down on paper makes them a reality, after all, “Success is the progressive accomplishment of worthy goals.”