Take the Lead Women, Gloria Feldt's organization promoting leadership for women, has an interesting blog post, Are You Really an Entrepreneur? that includes nine key questions to ask yourself about your comfort level with important leadership and management skills and personality traits. It also offers some encouraging facts about women-founded businesses and tips for getting started if you've decided that becoming an entrepreneur is the right next move for you.
Hatchbuck, which makes sales and marketing software for small business, has a nice roundup of "21 Great Small Business Blogs" that is worth a look. There are several intriguing-sounding ones we're not yet familiar with but will definitely check out soon, as well as stalwarts like Duct Tape Marketing and Copyblogger.
Pricing a new product is key in communicating its worth to target customers. Companies and individuals launching a new product have one chance to pick the right price for a new product before its launch. Whether the product is priced correctly or not can have a direct impact on sales and the success of the product launch.
Here are a few mistakes to avoid when pricing a new product.
Getting close to your product launch is exciting and nerve-racking. Teams work for months to get their product ready and when the time comes to launch, it is easy to overlook details before the launch. One important detail is how your team will handle the overwhelming number of customer inquiries once you launch.
Launching a new product can be an overwhelming endeavor that requires a thoughtful selection of your product launch space, the right time and the appropriate crew to execute the launch. Here are three tips to help you propel your product launch in a successful direction.