5 Tips for Product Packaging

  • Posted on: 30 September 2015
  • By: Leonard Shostak

Product packaging is an important aspect of marketing. The packaging of a product should reflect the product brand and start a conversation with the target audience while connecting with potential customers. Product packaging should also be unique to stay true to the product brand and distinguish a product from the competition.

Here are 5 tips for product packaging worth following:

3 Tips for Selecting Product Marketing Software

  • Posted on: 20 September 2015
  • By: Leonard Shostak

A product launch could be quite challenging and stressful for a team. The successful marketing of a new product entails not only a good marketing strategy but also a streamlined execution. Selecting the right product marketing software can help you streamline your marketing operations and make your team workflow more efficient. Here are three criteria to use to choose the product marketing software that will serve you best.

5 Tips for Launching a New Product or Service

  • Posted on: 21 July 2015
  • By: Leonard Shostak

There are several key approaches to launching a new product or service in a strategic way to attract the target audience that would pay attention to the product/service. Having the next best idea is not enough on its own to create buzz or bring sales. Getting the attention of the right people, however, will contribute to a successful launch. It is important to know how to do so in an efficient and strategic way. Here are a few key steps in launching a new product or service.

3 Content-Driven Steps to Enhance Your Product Launch

  • Posted on: 30 June 2015
  • By: Leonard Shostak

Designing and producing a new product is not an easy process. Introducing your product to your audience and marketing its value is even harder. Most customers utilize online channels to learn about products before they make an informed decision. It is important for a product to have online presence that is informative enough for customers to better understand its value and how it relates to their needs. Here are threee content-driven steps to enhance your product launch.

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