How to Decide Whether to Keep or Kill a Product Idea

  • Posted on: 23 June 2015
  • By: Leonard Shostak

Spending valuable resources and time on a product idea makes it hard to consider pulling the plug on it before bringing the product to market. More often than not, product innovators and designers also establish an emotional connection to their product idea, which makes it even harder to kill a product. Bringing a product to market that turns out a failure, however, would be a much bigger disappointment that would also waste time, energy, and resources. Thus, it is really important to identify when a product should be fixed or simply killed.

3 Steps to Build an Authentic Message for Your Product Launch

  • Posted on: 16 June 2015
  • By: Leonard Shostak

Creating and bringing a new product to market is much more than simply designing a new product and hitting sales numbers. Products with a deep vision offer meaningful value to their target audience that speaks to customers on a personal level. Thus, building an authentic relationship with customers before the design and launch of a product is a key factor in influencing an authentic message for your product launch. Here are some simple, yet powerful steps in crafting an impactful message for your product launch.

How to Develop a Starter Product for Customers

  • Posted on: 9 June 2015
  • By: Leonard Shostak

Many solopreneurs, entrepreneurs, and product developers need more than one strategy to reach and serve more customers. One very effective way to do so is to develop a low-risk, low-investment product or service that makes it easier for potential clients to test and use. Here is how to develop a starter product for potential customers.

3 Ways to Identify When a Product Is Not Worth Developing

  • Posted on: 26 May 2015
  • By: Leonard Shostak

Many product developers and wannabe entrepreneurs spend tons of time, resources and energy on products that turn out to be failures. New products do not become a success for various reasons. More often than not, however, products do not make it to the market successfully not because of bad design or functionality but because of a simple lack of market demand. Product designers, developers and inventors can save a lot of headache by doing initial market research to find key market information that can help them decide if moving forward with their product idea is worth it or not.

3 Key Questions to Identify Your Clients' Pain Points

  • Posted on: 20 May 2015
  • By: Leonard Shostak

The best way to create a solid business offering is to provide real value that addresses actual customer challenges. In order to design such an offering, business owners need to connect with their ideal clients to clearly understand their problems. Asking the right questions is extremely important in identifying clients’ pain points and ways to address them. Here are 3 key questions to pinpoint your clients’ challenges.

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