3 Content-Driven Steps to Enhance Your Product Launch

  • Posted on: 30 June 2015
  • By: Leonard Shostak

Designing and producing a new product is not an easy process. Introducing your product to your audience and marketing its value is even harder. Most customers utilize online channels to learn about products before they make an informed decision. It is important for a product to have online presence that is informative enough for customers to better understand its value and how it relates to their needs. Here are threee content-driven steps to enhance your product launch.

How to Decide Whether to Keep or Kill a Product Idea

  • Posted on: 23 June 2015
  • By: Leonard Shostak

Spending valuable resources and time on a product idea makes it hard to consider pulling the plug on it before bringing the product to market. More often than not, product innovators and designers also establish an emotional connection to their product idea, which makes it even harder to kill a product. Bringing a product to market that turns out a failure, however, would be a much bigger disappointment that would also waste time, energy, and resources. Thus, it is really important to identify when a product should be fixed or simply killed.

3 Steps to Build an Authentic Message for Your Product Launch

  • Posted on: 16 June 2015
  • By: Leonard Shostak

Creating and bringing a new product to market is much more than simply designing a new product and hitting sales numbers. Products with a deep vision offer meaningful value to their target audience that speaks to customers on a personal level. Thus, building an authentic relationship with customers before the design and launch of a product is a key factor in influencing an authentic message for your product launch. Here are some simple, yet powerful steps in crafting an impactful message for your product launch.

How to Develop a Starter Product for Customers

  • Posted on: 9 June 2015
  • By: Leonard Shostak

Many solopreneurs, entrepreneurs, and product developers need more than one strategy to reach and serve more customers. One very effective way to do so is to develop a low-risk, low-investment product or service that makes it easier for potential clients to test and use. Here is how to develop a starter product for potential customers.

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