Mistakes to Avoid When Pricing a New Product

  • Posted on: 17 November 2015
  • By: Leonard Shostak

Pricing a new product is key in communicating its worth to target customers. Companies and individuals launching a new product have one chance to pick the right price for a new product before its launch. Whether the product is priced correctly or not can have a direct impact on sales and the success of the product launch.

Here are a few mistakes to avoid when pricing a new product.

3 Customer Service Tips Before You Launch Your Product

  • Posted on: 15 October 2015
  • By: Leonard Shostak

Getting close to your product launch is exciting and nerve-racking. Teams work for months to get their product ready and when the time comes to launch, it is easy to overlook details before the launch. One important detail is how your team will handle the overwhelming number of customer inquiries once you launch.

5 Tips for Product Packaging

  • Posted on: 30 September 2015
  • By: Leonard Shostak

Product packaging is an important aspect of marketing. The packaging of a product should reflect the product brand and start a conversation with the target audience while connecting with potential customers. Product packaging should also be unique to stay true to the product brand and distinguish a product from the competition.

Here are 5 tips for product packaging worth following:

3 Tips for Selecting Product Marketing Software

  • Posted on: 20 September 2015
  • By: Leonard Shostak

A product launch could be quite challenging and stressful for a team. The successful marketing of a new product entails not only a good marketing strategy but also a streamlined execution. Selecting the right product marketing software can help you streamline your marketing operations and make your team workflow more efficient. Here are three criteria to use to choose the product marketing software that will serve you best.

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