3 Key Questions to Ask About Validating Your Business

  • Posted on: 12 May 2015
  • By: Leonard Shostak

There are many entrepreneurs and business owners who start businesses based on an idea or passion they have. Quite often, they build a business around a product and/or service they strongly believe is needed, without validating their assumption with their potential customers. What makes this initial phase even more flawed is that most entrepreneurs don’t even know who their ideal customer is. Business owners and entrepreneurial individuals who are masters at what they do always validate their business idea before they start implementing it.

A Step-by-Step Approach to Launching a New Product in Less Than a Week

  • Posted on: 8 May 2015
  • By: Leonard Shostak

Launching a new product always entails high risk. Only around 40% of product launches are successful and of those only slightly above half actually make money. To create a successful product one should always have the end goal in mind—creating a product that customers not only need, but are also more than willing to buy since the product solves an actual problem. Nailing this down is one of the most important factors contributing to a successful product.

5 Invisible Scripts That Sabotage Success

  • Posted on: 21 April 2015
  • By: Leonard Shostak

There is a lot of truth in the saying that success is 90 percent attitude. Our state of mind and the way we react to circumstances determine our likelihood to succeed. The invisible scripts and negative self-talk that run our daily thought processes can cause some real damage to our ability to persevere in difficult situations and overcome obstacles to reach success. Here are 5 invisible scripts that control our thought processes and sabotage real chances for success.

3 Ways to Boost Your Restaurant Sales

  • Posted on: 14 April 2015
  • By: Leonard Shostak

Like other small businesses, restaurants deal with common business challenges from staffing and irregular work hours to efficient food and beverage ordering and sanitation compliance. While these challenges are not minor, they can all be more easily addressed in times when restaurants don’t have to worry about cash flow and sales. Finding creative ways to keep loyal customers and attract new ones while boosting your sales is a major asset to any restaurant business. Here are 3 ways to boost your restaurant sales.

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