Many solopreneurs, entrepreneurs, and product developers need more than one strategy to reach and serve more customers. One very effective way to do so is to develop a low-risk, low-investment product or service that makes it easier for potential clients to test and use. Here is how to develop a starter product for potential customers.

Many product developers and wannabe entrepreneurs spend tons of time, resources and energy on products that turn out to be failures. New products do not become a success for various reasons. More often than not, however, products do not make it to the market successfully not because of bad design or functionality but because of a simple lack of market demand. Product designers, developers and inventors can save a lot of headache by doing initial market research to find key market information that can help them decide if moving forward with their product idea is worth it or not.

The best way to create a solid business offering is to provide real value that addresses actual customer challenges. In order to design such an offering, business owners need to connect with their ideal clients to clearly understand their problems. Asking the right questions is extremely important in identifying clients’ pain points and ways to address them. Here are 3 key questions to pinpoint your clients’ challenges.

There are many entrepreneurs and business owners who start businesses based on an idea or passion they have. Quite often, they build a business around a product and/or service they strongly believe is needed, without validating their assumption with their potential customers. What makes this initial phase even more flawed is that most entrepreneurs don’t even know who their ideal customer is. Business owners and entrepreneurial individuals who are masters at what they do always validate their business idea before they start implementing it.

Launching a new product always entails high risk. Only around 40% of product launches are successful and of those only slightly above half actually make money. To create a successful product one should always have the end goal in mind—creating a product that customers not only need, but are also more than willing to buy since the product solves an actual problem. Nailing this down is one of the most important factors contributing to a successful product.