3 Inexpensive Ways to Promote a Product Launch

  • Posted on: 7 April 2015
  • By: Leonard Shostak

Launching a new product into market successfully is one of a few important steps towards ensuring the product will gain popularity with target customers. A successful product launch is never an easy task and it requires a smart marketing strategy. Doing a product launch on a budget adds to the challenges. Here are 3 inexpensive ways to promote your product launch.

5 myths about how to bring a product to market

  • Posted on: 31 March 2015
  • By: Leonard Shostak

How effectively you introduce a product to market determines the success of your brand and your company. You only have one chance to bring the product to market and your introduction has to be impactful to make your product launch successful. There are a few myths about product launch. It is useful to uncover some of them for those of you planning to introduce a new product to market. Here are five myths about how to bring a product to market:

Two Useful Financial Tools for Small Businesses

  • Posted on: 25 March 2015
  • By: Leonard Shostak

Starting a small business could be quite overwhelming for most small business entrepreneurs. There are many start-up aspects to consider at first, and figuring out your financial projections is one of the most important and potentially overwhelming steps. However, you can alleviate unnecessary fears and find a financial planning tool that can help you make your initial financial projections until you get more experiential knowledge about your business finances.

5 Affordable Tools for Streamlining Your Small Business

  • Posted on: 19 March 2015
  • By: Leonard Shostak

There are many useful tools and resources for small businesses. Whether you need to make payroll easier, create a beautiful website, combine the management of your social media channels in one or become more efficient, you’ll find plenty of options to choose from—online platforms, CRM systems, phone apps, you name it. Being efficient in operating your business will not only save your staff and you time but will also provide better customer experience. Here are five affordable tools that will help you streamline your small business operations.

5 Tips to Enhance Data Security for Your Business

  • Posted on: 24 February 2015
  • By: Leonard Shostak

Securing the data of your business is extremely important regardless of the type of industry your business is in. When your business manages your customers’ private information, then data security becomes even more important. Providing a website building platform as a service to your customers, for example, and finding out that their login information was compromised, could lead to a complete disaster. There are countless similar examples where compromising the data of your business and/or customers could cost your business everything.

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