5 Social Media Channels to Leverage for Your Small Business

  • Posted on: 10 February 2015
  • By: Leonard Shostak

Many small business owners struggle with finding the best way to use social media for their business. Facebook, Twitter and Instagram are gaining more popularity among various generations and the generational gap excuse isn’t valid any more. Small business owners don’t even need much expertise to learn how to leverage social media since there are multiple resources online on best ways to utilize it. The overload of information could certainly be overwhelming. Here are quick tips for using the top 5 social media channels for your business.

5 Tips to Optimize Email Systems for Your Business

  • Posted on: 2 February 2015
  • By: Leonard Shostak

Getting bogged down in emails is a common mistake most professionals make. While being responsive via email is extremely important, spending most of your time checking your inbox and responding to emails can take away from important time you can use to work on other parts of developing and improving your business. There are simple ways to create systems and habits that improve email effectiveness. These methods can free up time to focus on other tasks. Here are five quick tips to optimize email systems specifically for your business.

5 Habits of Successful Small Business Leaders

  • Posted on: 9 November 2014
  • By: Leonard Shostak

Lots of small businesses come into operations each year but not all of them remain afloat. Even for those that manage to stay in business, not all are equally successful--not only from a financial standpoint but also from an operational efficiency, leadership and team effectiveness standpoint. One of the key factors that determines the long-term success of a small business is its leadership. Here are 5 habits that successful small business leaders demonstrate.

Leonard Shostak to Speak at Perl::Dancer Conference

  • Posted on: 28 September 2014
  • By: Leonard Shostak

I will be giving a presentation on "Business for Developers" at the Perl::Dancer Conference in Hancock, New York on Wednesday, October 8. Based on my 20 years of experience as a technology consultant and then business development consultant, as well as my entrepreneurial background, the presentation will provide developers with practical tips and techniques for managing the business side more effectively in order to be able to focus on development and still have a great quality of life.

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