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9 Questions to Ask Yourself Before Starting a Business

Wed, 12/16/2015 - 11:09 -- Leonard Shostak

Take the Lead Women, Gloria Feldt's organization promoting leadership for women, has an interesting blog post, Are You Really an Entrepreneur? that includes nine key questions to ask yourself about your comfort level with important leadership and management skills and personality traits. It also offers some encouraging facts about women-founded businesses and tips for getting started if you've decided that becoming an entrepreneur is the right next move for you.

A Nice Roundup of Small Business Blogs

Tue, 12/01/2015 - 21:42 -- Leonard Shostak

Hatchbuck, which makes sales and marketing software for small business, has a nice roundup of "21 Great Small Business Blogs" that is worth a look. There are several intriguing-sounding ones we're not yet familiar with but will definitely check out soon, as well as stalwarts like Duct Tape Marketing and Copyblogger.

Mistakes to Avoid When Pricing a New Product

Tue, 11/17/2015 - 22:18 -- Leonard Shostak

Pricing a new product is key in communicating its worth to target customers. Companies and individuals launching a new product have one chance to pick the right price for a new product before its launch. Whether the product is priced correctly or not can have a direct impact on sales and the success of the product launch.

Here are a few mistakes to avoid when pricing a new product.

3 Customer Service Tips Before You Launch Your Product

Thu, 10/15/2015 - 16:28 -- Leonard Shostak

Getting close to your product launch is exciting and nerve-racking. Teams work for months to get their product ready and when the time comes to launch, it is easy to overlook details before the launch. One important detail is how your team will handle the overwhelming number of customer inquiries once you launch.

5 Tips for Product Packaging

Wed, 09/30/2015 - 21:33 -- Leonard Shostak

Product packaging is an important aspect of marketing. The packaging of a product should reflect the product brand and start a conversation with the target audience while connecting with potential customers. Product packaging should also be unique to stay true to the product brand and distinguish a product from the competition.

Here are 5 tips for product packaging worth following:

3 Tips for Selecting Product Marketing Software

Sun, 09/20/2015 - 21:13 -- Leonard Shostak

A product launch could be quite challenging and stressful for a team. The successful marketing of a new product entails not only a good marketing strategy but also a streamlined execution. Selecting the right product marketing software can help you streamline your marketing operations and make your team workflow more efficient. Here are three criteria to use to choose the product marketing software that will serve you best.

5 Tips for Launching a New Product or Service

Tue, 07/21/2015 - 15:12 -- Leonard Shostak

There are several key approaches to launching a new product or service in a strategic way to attract the target audience that would pay attention to the product/service. Having the next best idea is not enough on its own to create buzz or bring sales. Getting the attention of the right people, however, will contribute to a successful launch. It is important to know how to do so in an efficient and strategic way. Here are a few key steps in launching a new product or service.

3 Content-Driven Steps to Enhance Your Product Launch

Tue, 06/30/2015 - 19:47 -- Leonard Shostak

Designing and producing a new product is not an easy process. Introducing your product to your audience and marketing its value is even harder. Most customers utilize online channels to learn about products before they make an informed decision. It is important for a product to have online presence that is informative enough for customers to better understand its value and how it relates to their needs. Here are threee content-driven steps to enhance your product launch.


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