Launching a new product into market successfully is one of a few important steps towards ensuring the product will gain popularity with target customers. A successful product launch is never an easy task and it requires a smart marketing strategy. Doing a product launch on a budget adds to the challenges. Here are 3 inexpensive ways to promote your product launch.
How effectively you introduce a product to market determines the success of your brand and your company. You only have one chance to bring the product to market and your introduction has to be impactful to make your product launch successful. There are a few myths about product launch. It is useful to uncover some of them for those of you planning to introduce a new product to market. Here are five myths about how to bring a product to market:
Starting a small business could be quite overwhelming for most small business entrepreneurs. There are many start-up aspects to consider at first, and figuring out your financial projections is one of the most important and potentially overwhelming steps. However, you can alleviate unnecessary fears and find a financial planning tool that can help you make your initial financial projections until you get more experiential knowledge about your business finances.
There are many useful tools and resources for small businesses. Whether you need to make payroll easier, create a beautiful website, combine the management of your social media channels in one or become more efficient, you’ll find plenty of options to choose from—online platforms, CRM systems, phone apps, you name it. Being efficient in operating your business will not only save your staff and you time but will also provide better customer experience. Here are five affordable tools that will help you streamline your small business operations.
Securing the data of your business is extremely important regardless of the type of industry your business is in. When your business manages your customers’ private information, then data security becomes even more important. Providing a website building platform as a service to your customers, for example, and finding out that their login information was compromised, could lead to a complete disaster. There are countless similar examples where compromising the data of your business and/or customers could cost your business everything.
Many small business owners struggle with finding the best way to use social media for their business. Facebook, Twitter and Instagram are gaining more popularity among various generations and the generational gap excuse isn’t valid any more. Small business owners don’t even need much expertise to learn how to leverage social media since there are multiple resources online on best ways to utilize it. The overload of information could certainly be overwhelming. Here are quick tips for using the top 5 social media channels for your business.
Getting bogged down in emails is a common mistake most professionals make. While being responsive via email is extremely important, spending most of your time checking your inbox and responding to emails can take away from important time you can use to work on other parts of developing and improving your business. There are simple ways to create systems and habits that improve email effectiveness. These methods can free up time to focus on other tasks. Here are five quick tips to optimize email systems specifically for your business.
Lots of small businesses come into operations each year but not all of them remain afloat. Even for those that manage to stay in business, not all are equally successful--not only from a financial standpoint but also from an operational efficiency, leadership and team effectiveness standpoint. One of the key factors that determines the long-term success of a small business is its leadership. Here are 5 habits that successful small business leaders demonstrate.
In my recent blog post on the 3 Key Changes You Should Know About Small Business Loans I reviewed key improvements made by the government to the loan application and approval process, which streamline some of the requirements banks use to grant SBA-backed loans.
I will be giving a presentation on "Business for Developers" at the Perl::Dancer Conference in Hancock, New York on Wednesday, October 8. Based on my 20 years of experience as a technology consultant and then business development consultant, as well as my entrepreneurial background, the presentation will provide developers with practical tips and techniques for managing the business side more effectively in order to be able to focus on development and still have a great quality of life.