How Can a Small Business Gain a Competitive Advantage?
What makes you different from your competition is your “differentiator.” This is a characteristic that separates you from your competition and gives your market/target audience a perceived advantage. To do so, it should meet three important
criteria:
- It must be something that is true.
- It must meet a need and be important to your potential market
- Your business must be able to demonstrate that it can do it.